Building a house that will stand the test of time means starting with a good foundation. First the slab is laid, then the structure takes place, then the walls are built, and the roof goes on. Next the internal fit out can begin – and here’s where you can start to make the home feel unique and personal.
Our solid foundation is your strategy document. It’s long, detailed and in-depth because you want your social media and digital marketing activities to be underpinned by an informed strategy that provides structural support for your content.
Next we look a the structure of your content – your frame and walls. The structure is designed to fit the foundations, so we start with a set of brand templates that are specifically designed for the social media platforms on which you will have a presence. These are designed from the bottom up – so, we take into consideration all your brand credentials to ensure visual consistency and a cohesive approach to your online presence.
The roof is one of the most important parts of a home’s structure – it keeps everything together and provides a safe haven for everything else. Our “roof” is our goals, our actions, KPIs and all the things we want to achieve when implementing the marketing strategy.
Next comes the “fun” part! How you design your home’s interior is what makes it indelibly yours. So, here we look at all the things that make your business uniquely “you”. Just as no two interiors will be exactly alike, no two businesses are exactly alike. We pay special attention to your Unique Selling Point, what makes you different to your competitors and make sure we have a clear picture of your ideal customer. We detail how we’ll implement the strategy and what we’ll be doing on a monthly, weekly & daily basis, we’ll make sure we nail your brand message so it accurately reflects your business, and then we’ll create a social media presence that invites your customers over to see inside your “home”.