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About Melanie Gardener

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So far Melanie Gardener has created 29 blog entries.

How the Customer Experience can drive Marketing Success

How the Customer Experience can drive Marketing Success

In today's competitive business landscape, delivering exceptional products and services [...]

Melanie Gardener2023-10-24T23:22:58+00:00

How to Unearth Your Ideal Customer

How to Unearth Your Ideal Customer

We’re always told that effective marketing comes down to knowing, [...]

Melanie Gardener2023-10-13T03:42:00+00:00

Understanding the Key Differences Between Marketing and Sales

Understanding the Key Differences Between Marketing and Sales

In the world of business, "marketing" and "sales" are two [...]

Melanie Gardener2023-10-08T23:31:09+00:00

You are not your customer

You are not your customer

In the dynamic and ever-evolving landscape of business and innovation, [...]

Melanie Gardener2023-09-28T23:55:41+00:00

Making a plan – what do I need for my business?

Making a plan – what do I need for my business?

In marketing, there is a hierarchy of planning and strategising [...]

Melanie Gardener2023-08-01T06:20:06+00:00

The Pitfalls of Relying on Referral Business: Diversify Your Marketing Strategy

The Pitfalls of Relying on Referral Business: Diversify Your Marketing Strategy

In the competitive landscape of modern business, attracting new customers [...]

Melanie Gardener2023-07-27T02:41:07+00:00

Digital Advertising v Traditional Advertising

Digital Advertising v Traditional Advertising

As the world becomes increasingly connected, businesses must adapt their [...]

Melanie Gardener2023-07-31T02:24:47+00:00

Social Media Manager v Marketing Manager

Social Media Manager v Marketing Manager

We wanted to tackle this topic today as it’s one [...]

Melanie Gardener2023-07-17T05:45:55+00:00

What the Thread?

What the Thread?

You've probably heard about the new Meta platform "Threads" which [...]

Melanie Gardener2023-07-10T05:45:19+00:00

Marketing during down times

Marketing during down times

No matter what industry you are in, one certainty is [...]

Melanie Gardener2023-06-15T00:29:01+00:00

Title

houseofsocial.com.au

1,162

houseofsocial.com.au

Nov 30

Just call us Mariah, or Michael Buble, or a team of happy elves who are SO ready for the festive season!

Just call us Mariah, or Michael Buble, or a team of happy elves who are SO ready for the festive season! ...

houseofsocial.com.au

Nov 30

What the heck's CX? The 'customer experience'.

Creating a great customer experience can help your business succeed in SO many ways.

We give you 5 reasons to care about your customer experience in one of our recent blogs. You're welcome 😏 Hit the link in bio 💪🏼

What the heck`s CX? The `customer experience`.

Creating a great customer experience can help your business succeed in SO many ways.

We give you 5 reasons to care about your customer experience in one of our recent blogs. You`re welcome 😏 Hit the link in bio 💪🏼 ...

houseofsocial.com.au

Nov 27

So, wix website builder is best for your business? 😏 Some notes on Wix.

✅ Drag and drop interface, easy to use
❌ If we're being honest (always), it's our least favourite web builder due to limitations.

Here are some pros and cons, so you can make an informed decision if you're in the 'need a fresh website phase'.

👍🏼 Wix's drag-and-drop editor allows anyone to create a professional-looking website without touching a line of code.

👍🏼 Wix's App Market provides a range of add-ons and integrations, which can extend your website's functionality to an extent.

👍🏼 Wix's Artificial Design Intelligence (ADI) feature automatically designs your website based on your preferences, but without any ability to customise the output.

👎🏼 Lack of flexibility and no option to change templates

👎🏼 Want to move away from Wix? Computer says no. You can't transfer Wix sites.

👎🏼 No external third-party apps or plugins. This isn't such a big deal if you're a service provider or using Wix as a blog, but for businesses that need a commerce function, Wix won't be the best option for you.

Check other recent posts for our exploration of Wordpress and Squarespace.

If you ARE in the 'need a fresh website phase' - woohoo - we love that phase. Reach out and we can let you know what your best option is.

So, wix website builder is best for your business? 😏 Some notes on Wix.

✅ Drag and drop interface, easy to use
❌ If we`re being honest (always), it`s our least favourite web builder due to limitations.

Here are some pros and cons, so you can make an informed decision if you`re in the `need a fresh website phase`.

👍🏼 Wix`s drag-and-drop editor allows anyone to create a professional-looking website without touching a line of code.

👍🏼 Wix`s App Market provides a range of add-ons and integrations, which can extend your website`s functionality to an extent.

👍🏼 Wix`s Artificial Design Intelligence (ADI) feature automatically designs your website based on your preferences, but without any ability to customise the output.

👎🏼 Lack of flexibility and no option to change templates

👎🏼 Want to move away from Wix? Computer says no. You can`t transfer Wix sites.

👎🏼 No external third-party apps or plugins. This isn`t such a big deal if you`re a service provider or using Wix as a blog, but for businesses that need a commerce function, Wix won`t be the best option for you.

Check other recent posts for our exploration of Wordpress and Squarespace.

If you ARE in the `need a fresh website phase` - woohoo - we love that phase. Reach out and we can let you know what your best option is. ...

houseofsocial.com.au

Nov 21

Whether your brand`s marketing is successful or not really does come down to a few factors, including if you really, REALLY, r-e-a-l-l-y know your target customer.

How to find them, exactly? 😏 Head to our blog to find out. Just look for `HoS Goss` (yes, we`re very clever and punny). ...

houseofsocial.com.au

Nov 20

Check these out and 'report' back 😏

Check these out and `report` back 😏 ...

houseofsocial.com.au

Nov 15

😂

Try and talk to everyone, and you'll REALLY talk to no-one.

Sure, you might sell a high-end electrical toothbrush that really CAN be used by children and adults aged 14 - 100. BUT who in the household is typically buying these kinds of products? Who are the hygiene decision-makers? Who is most invested in the household's overall health?

Your end user and target customer for marketing can often be differentiated.

Don't be afraid to hone in on your ideal target market whose problem you're trying to solve or life you're trying to make easier.

😂

Try and talk to everyone, and you`ll REALLY talk to no-one.

Sure, you might sell a high-end electrical toothbrush that really CAN be used by children and adults aged 14 - 100. BUT who in the household is typically buying these kinds of products? Who are the hygiene decision-makers? Who is most invested in the household`s overall health?

Your end user and target customer for marketing can often be differentiated.

Don`t be afraid to hone in on your ideal target market whose problem you`re trying to solve or life you`re trying to make easier. ...

houseofsocial.com.au

Nov 14

Here's your reminder to use any Christmas/New Year business downtime to PLAN, PLAN, PLAN.

💡 What are your 2024 organic marketing goals?
💡 What will the marketing mix look like? Will you be leaning into eDM more? Social? Blogs and web traffic? Something else entirely?
💡 What kinds of advertising, if any, will you be doing?
💡 What is your 2024 marketing budget?
💡 Do you have everything you need to set your team up for success: messaging, design, assets, resources?

We know. There's a lot of questions here.

If you don't have the resources to tackle these questions and plan internally, reach out. We know some guys and gals that can help.

Here`s your reminder to use any Christmas/New Year business downtime to PLAN, PLAN, PLAN.

💡 What are your 2024 organic marketing goals?
💡 What will the marketing mix look like? Will you be leaning into eDM more? Social? Blogs and web traffic? Something else entirely?
💡 What kinds of advertising, if any, will you be doing?
💡 What is your 2024 marketing budget?
💡 Do you have everything you need to set your team up for success: messaging, design, assets, resources?

We know. There`s a lot of questions here.

If you don`t have the resources to tackle these questions and plan internally, reach out. We know some guys and gals that can help. ...

houseofsocial.com.au

Nov 12

Working with clients like @cindajoinery is what makes our team happy and keeps us motivated.

With our clients, we create an environment of:
🧠 Understanding
🤝 Trust
🔎 Transparency
🎨 Creativity
⚡️ Collaboration

Working with clients like @cindajoinery is what makes our team happy and keeps us motivated.

With our clients, we create an environment of:
🧠 Understanding
🤝 Trust
🔎 Transparency
🎨 Creativity
⚡️ Collaboration ...

houseofsocial.com.au

Nov 10

Social media should be.. SOCIAL.

Your audience are savvy.

They don’t mind being sold to when it’s done in the right way. Overall though, your content and message needs to be conversational, helpful, informative, engaging and social.

Hammer your audience with nothing but product info, sales, limited-time offers, upsells, downsells, or any kind of sell - and you'll become white noise in the scroll. Or they'll just unfollow.

Offer education, value, humour, relatability, a peek behind the curtain into your business and social proof. Then pepper in the sales-y stuff ⭐️

Social media should be.. SOCIAL.

Your audience are savvy.

They don’t mind being sold to when it’s done in the right way. Overall though, your content and message needs to be conversational, helpful, informative, engaging and social.

Hammer your audience with nothing but product info, sales, limited-time offers, upsells, downsells, or any kind of sell - and you`ll become white noise in the scroll. Or they`ll just unfollow.

Offer education, value, humour, relatability, a peek behind the curtain into your business and social proof. Then pepper in the sales-y stuff ⭐️ ...

houseofsocial.com.au

Nov 9

TLDR
📖 We do monthly organic reporting
📖 We do weekly advertising reporting

💥 ORGANIC 💥
• We provide monthly reports on organics which include metrics around audience growth, audience behaviour, engagement, impressions, reach, demographics, content performance and activity. It`s important to note that the ROI here isn`t a dollar figure, but in your brand awareness, exposure, engagement etc.
• We also follow up with 6-month and 12-month reports which track growth and activity over time and provide a birds-eye view of how your various platforms are performing
• We encourage our clients to book a meeting with us at any time to go through the numbers if they have any questions.

💥 ADS 💥
• Because we are monitoring your ad accounts on a daily basis, we can tweak as needed and adjust distribution or spend to respond quickly to any changes in the market
• For this reason, we supply weekly advertising reports that detail the current campaigns and ad sets and provide a breakdown on how each is performing.
• The objective of the campaign will guide what kind of return we`re trying to see. ...

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