Here is a list of the types of collateral we will use for organic and paid social media or to build your website. You don’t need to have all of them to get started but this is a good guide to what you should have on hand as a business for any marketing activity.
- Logos in all formats (jpg, png, ai, eps, psd etc…)
- Brand colours (CMYK, RGB and hex numbers)
- Brand guidelines
- Vision and/or Mission Statement
- Marketing Plan
- Sales Goals
- Important dates for your business (birthdays, date of inception etc…)
- Organisational Chart
- Team headshots or bios
- Professional project or product images (or images related to your business)
- A list of key products or services offered by your business
- Corporate brochures or other marketing collateral
- A list of important industry events/functions you intent to attend (trade shows, awards nights etc…)
