Your website and social media work hand-in-hand to progress your customer through the marketing and sales journey so it’s vital that these two pieces of communication are working together to drive your customer to the point of sale. Particularly for the service industry, messaging is such an important part of earning your client’s trust and a badly-designed or non-functioning website will undo all the hard work your social media platforms are putting towards wooing your ideal client. For the product industry, it’s vital your website (or sales platform) makes it easy for your client to take a purchase action once they have made the decision to buy. A website where it’s hard to find what you want, has hidden costs or disrupts the buying activity will create a negative experience for your customer.
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