Why do you have to prepare a strategy before you start posting?

If your business already has a marketing plan and/or social media strategy we can implement that for you. But, if this document does not exist, it’s a “not-negotiable” for us to prepare a strategy before we commence your organic social media management. Without a strategy document that clearly sets out your target audience, Unique Selling Proposition (USP), platform-specific tactics, content plan and clear KPIs you will never know what you are trying to achieve and whether you ever get there. You can read more about our social media strategies here .

Why do I need to be an admin on my page?

We strongly recommend the owner of the business and at least one other trusted staff member are admins on the company’s business pages and advertising accounts. We do understand that some business owners are reticent to have their personal social accounts linked to the business but Meta stipulates that all business accounts need to be linked to a personal account (for accountability). House of Social can be added as an agency working on the account.

Why do I need a professional, optimised website?

Your website and social media work hand-in-hand to progress your customer through the marketing and sales journey so it’s vital that these two pieces of communication are working together to drive your customer to the point of sale. Particularly for the service industry, messaging is such an important part of earning your client’s trust and a badly-designed or non-functioning website will undo all the hard work your social media platforms are putting towards wooing your ideal client. For the product industry, it’s vital your website (or sales platform) makes it easy for your client to take a purchase action once they have made the decision to buy. A website where it’s hard to find what you want, has hidden costs or disrupts the buying activity will create a negative experience for your customer. You can read more about our website services here .

Why can’t I just “sell, sell, sell”?

Social media is – as the name suggests – SOCIAL! Users of these platforms don’t mind being sold to when it’s done in the right way but overall the message needs to be conversational, helpful, informative, engaging and SOCIAL. If you are hammering your audience with a “hard sell” message in every post or engagement this is a huge turn-off in an environment that’s meant to be about escapism. In the digital world, scams are rife so earning the trust of your potential customer is the first step in creating a relationship with them and if you jump in and just try to push them to buy before they even get to know you, it’s a huge red flag.

Who will I be working with?

This depends on the services we provide. Our agency comprises expert content producers, advertising specialists, graphic designers, wordsmiths and copywriters, back-end specialists, SEO experts, training professionals and more. So, you’ll be matched with the best people on our team to fulfil your needs. Bec and Mel are always available for questions or queries and we schedule regular check-ins to make sure everything is running smoothly. You can find out more about who is on our team here .

What is 2FA and why do I need it?

2FA stands for Two Factor Authentication and it adds an extra layer of security to your online accounts. The authentication check generates an email or text with a code, or requires you to use an authentication app to generate a code, which is needed in addition to an email and password combination in order to access an account. Meta will not allow any accounts without 2FA to be added to Business Manager. With all the password breaches that seem to happen on a regular basis, 2FA is another of our “not negotiables” and anyone in our business or your business who has access to your account must have 2FA set up. 2FA is not a guarantee you will never get hacked but it’s the best (so far) line of defence to keep your business assets secure.

What collateral do I need to pull together?

Here is a list of the types of collateral we will use for organic and paid social media or to build your website. You don’t need to have all of them to get started but this is a good guide to what you should have on hand as a business for any marketing activity. Logos in all formats (jpg, png, ai, eps, psd etc…) Brand colours (CMYK, RGB and hex numbers) Brand guidelines Vision and/or Mission Statement Marketing Plan Sales Goals Important dates for your business (birthdays, date of inception etc…) Organisational Chart Team headshots or bios Professional project or product images (or images related to your business) A list of key products or services offered by your business Corporate brochures or other marketing collateral A list of important industry events/functions you intent to attend (trade shows, awards nights etc…)

How soon can you start posting to my platforms?

Working on the basis that there is no strategy document in place, that’s where we start. Our onboarding process is transparent right from the beginning to help our clients manage expectations and be clear on what is going to happen, and when. Client completes strategy form online Strategy deep dive session – one-on-one session to go through the strategy document and elicit any further information needed Audit and set up – audit of existing social media platforms and optimising as needed. Set up of new accounts if needed Uploading of collateral – we create a shared folder so you can upload your collateral (logos, images etc…) Strategy presentation – we set up a time to present the strategy in detail and work through the content so you can provide feedback Schedule posts – once the strategy is approved we will work on scheduling the first round of organic posts. We usually batch-create around 14-days in advance Reporting – you will receive monthly social media reports for organic activity

How often should I receive reports on organic social media activity?

We provide monthly reports on organic social media activity which include metrics around audience growth, audience behaviour, engagement, impressions, reach, demographics, content performance and activity. We also follow up with 6-month and 12-month reports which track growth and activity over time and provide a birds-eye view of how your various platforms are performing. We encourage our clients to book a meeting with us at any time to go through the numbers if they have any questions.

Do you work with start ups?

We specialise in working with small to medium businesses located in Australia who understand the value of marketing and are ready to make an investment in their business in order to achieve specific goals or aims. For smaller businesses or start ups without a marketing department, we can become an extension of your business to help you establish a marketing or social media strategy and either implement that strategy or provide consultancy and training to allow you to implement it yourself.

Frequently Asked Questions

Before you work with a digital marketing agency, it’s recommended you check that they are the right fit for your business, service or industry and that they operate in a way that is aligned with your business methodology and ethics. Not all agencies work in the same way, so checking on these items before you proceed is a great way to ensure an agency is a good match for your business.

Here are all the answers to the questions we’re asked often, to help you decide if House of Social is the right agency for you.

Who pays for the advertising?Melanie Gardener2023-09-07T00:53:22+00:00

Who pays for the advertising?

Because you are using your own advertising account, you should have your own payment method set up. Not only does this provide you with full control and full oversight, it means you can see exactly what is being spent each month on your advertising. We believe in full transparency around this – all our advertising clients can go into their accounts at any time and check what is being spent and where.

Who owns the Ad Account?Melanie Gardener2023-09-07T00:46:42+00:00

Who owns the Ad Account?

Your agency should always work on YOUR advertising account, rather than run ads through their advertising account. Not only does this ensure full oversight but, if the contract comes to an end, all the customer data and information about campaigns and ad sets is yours (which it should be). If you don’t have an advertising account your agency should offer to help you set one up. Always ensure you have full admin access to the account.

How often should I receive reports on my advertising activity?Melanie Gardener2023-09-07T00:55:46+00:00

How often should I receive reports on my advertising activity?

We believe weekly reports for paid advertising are a must. Because we are monitoring your ad accounts on a daily basis, we can tweak as needed and adjust distribution or spend to respond quickly to any changes in the market. For this reason, we supply weekly advertising reports that detail the current campaigns and ad sets and provide a breakdown on how each is performing.

Can you build me a new website or make changes to my current site?Melanie Gardener2023-09-07T01:47:32+00:00

Can you build me a new website or make changes to my current site?

Yes, we have access to graphic designers, copywriters, coding specialists and website builders to help create you a new website or update your existing site. You can read more about our website services here.

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