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Gold PLUS

Gold PLUS

$1,815.00

Based on a 6 month commitment

Category:

Description

Initial Set Up & Review (Phase 1)

Research and preparation of social media strategy | Set up Facebook Business Manager/ Set up Facebook Ads account and billing | Social Media accounts Quality Control/Audit | Set up Social Media accounts |Set up Google Analytics | Installation of Facebook Pixel on website

 Social Media posting (B2C clients)

  • Facebook 3/week; Stories 1/week
  • Instagram 3/week; Stories 1/week
  • Google My Business 1/week

OR

Social Media posting (B2B clients)

  • Facebook 3/week; Stories 1/week
  • Instagram 3/week; Stories 1/week
  • Google My Business 1/week
  • LinkedIn 1/week

Paid advertising (Phases 2 and 3)

  • Facebook and Instagram | Audience consultation and guidance for set up by client
  • All advertising billed to client’s credit card for full transparency
  • Review custom audiences based on actions & activity
  • Consultation and guidance regarding custom audiences for set up by client
  • Analysis of advertising campaigns for retargeting by client

Monthly reporting – organic posts | Weekly reporting – targeted advertising

All of the above plus…

LinkedIn – management of personal account

  • Set up of account | Research premium connections and send personalised connection request
  • Research relevant groups and join
  • Manage LinkedIn messaging and send introductory message
  • Like and comment on posts within LinkedIn platform and groups joined

Kartra

  • Set up landing page and create lead magnet (750-1000 words – supply as pdf)
  • Design funnel sequence for lead magnet (up to 3 steps)
  • Monthly EDM or eNews (500 words – design and send in Kartra)

Design funnel sequence for each EDM/eNews (up to 3 steps)

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So, wix website builder is best for your business? 😏 Some notes on Wix.

✅ Drag and drop interface, easy to use
❌ If we`re being honest (always), it`s our least favourite web builder due to limitations.

Here are some pros and cons, so you can make an informed decision if you`re in the `need a fresh website phase`.

👍🏼 Wix`s drag-and-drop editor allows anyone to create a professional-looking website without touching a line of code.

👍🏼 Wix`s App Market provides a range of add-ons and integrations, which can extend your website`s functionality to an extent.

👍🏼 Wix`s Artificial Design Intelligence (ADI) feature automatically designs your website based on your preferences, but without any ability to customise the output.

👎🏼 Lack of flexibility and no option to change templates

👎🏼 Want to move away from Wix? Computer says no. You can`t transfer Wix sites.

👎🏼 No external third-party apps or plugins. This isn`t such a big deal if you`re a service provider or using Wix as a blog, but for businesses that need a commerce function, Wix won`t be the best option for you.

Check other recent posts for our exploration of Wordpress and Squarespace.

If you ARE in the `need a fresh website phase` - woohoo - we love that phase. Reach out and we can let you know what your best option is. ...

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💡 What kinds of advertising, if any, will you be doing?
💡 What is your 2024 marketing budget?
💡 Do you have everything you need to set your team up for success: messaging, design, assets, resources?

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Social media should be.. SOCIAL.

Your audience are savvy.

They don’t mind being sold to when it’s done in the right way. Overall though, your content and message needs to be conversational, helpful, informative, engaging and social.

Hammer your audience with nothing but product info, sales, limited-time offers, upsells, downsells, or any kind of sell - and you`ll become white noise in the scroll. Or they`ll just unfollow.

Offer education, value, humour, relatability, a peek behind the curtain into your business and social proof. Then pepper in the sales-y stuff ⭐️ ...

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Nov 9

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TLDR 📖 We do monthly organic reporting 📖 We do weekly advertising reporting 💥 ORGANIC 💥 • We provide monthly reports on organics which include metrics around audience growth, audience behaviour, engagement, impressions, reach, demographics, content performance and activity. It's important to note that the ROI here isn't a dollar figure, but in your brand awareness, exposure, engagement etc. • We also follow up with 6-month and 12-month reports which track growth and activity over time and provide a birds-eye view of how your various platforms are performing • We encourage our clients to book a meeting with us at any time to go through the numbers if they have any questions. 💥 ADS 💥 • Because we are monitoring your ad accounts on a daily basis, we can tweak as needed and adjust distribution or spend to respond quickly to any changes in the market • For this reason, we supply weekly advertising reports that detail the current campaigns and ad sets and provide a breakdown on how each is performing. • The objective of the campaign will guide what kind of return we're trying to see.

TLDR
📖 We do monthly organic reporting
📖 We do weekly advertising reporting

💥 ORGANIC 💥
• We provide monthly reports on organics which include metrics around audience growth, audience behaviour, engagement, impressions, reach, demographics, content performance and activity. It`s important to note that the ROI here isn`t a dollar figure, but in your brand awareness, exposure, engagement etc.
• We also follow up with 6-month and 12-month reports which track growth and activity over time and provide a birds-eye view of how your various platforms are performing
• We encourage our clients to book a meeting with us at any time to go through the numbers if they have any questions.

💥 ADS 💥
• Because we are monitoring your ad accounts on a daily basis, we can tweak as needed and adjust distribution or spend to respond quickly to any changes in the market
• For this reason, we supply weekly advertising reports that detail the current campaigns and ad sets and provide a breakdown on how each is performing.
• The objective of the campaign will guide what kind of return we`re trying to see. ...

Contact Info

PO Box 1542, Castle Hill NSW 1765

Phone: 02 8006 9594

Copyright © 2023 House of Social. All Rights Reserved

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