Your brand is so much more than just your logo but most businesses don’t know how to create a brand persona that is not only memorable but that quickly and efficiently conveys what your brand promises, why you do what you do, and how you operate in your business. Telling your brand story helps your customers see what you see and understand the unique points that make your business different to your competitors.
You can tell your brand story in so many different ways – snippets of your history, sharing your personal story if it’s relevant, showcasing your team, highlighting successes, and talking about the things that matter to you and your team. There is a reason storytelling is ubiquitous among many cultures – it’s integral to share a little of yourself in order to make a meaningful connection with another person.
We know “people buy from people” so it’s important to tell your brand story as this helps create a connection with your brand and ensures your brand leaves an indelible impression on the reader.