Social Media
Social Media
If you are posting on Social Media without a strategy then you aren’t building your house with a strong foundation.
As with any marketing program, your social media should be informed by a carefully-designed strategy that includes a SWOT analysis, Target Market, Customer Personas, Competitor analysis, identified USP, clear KPIs, content strategy and a platform-specific scheduling plan.
Just as a builder needs a plan from which to build a home, our strategy becomes the plan from which you can grow your Social Media presence. Depending on your level of expertise, the size of your marketing department and your ongoing needs, we can devise a custom social media service to suit. Our services include Social Media Management, Social Media Targeted Advertising Campaigns, Social Media Consultancy and Social Media Training.
In todayβs over-crowded online world, connecting with your clients in an authentic and meaningful way is more important than ever. Remember that you are not your customer – just because you don’t use social media doesn’t mean your ideal client won’t. Creating an ongoing relationship with content that informs, educates, addresses your customer’s pain points, is true to your business ethics and showcases your expertise in your field will drive engagement, create strong brand recognition, create leads, and generate sales.
With all social media platforms utilising algorithms to provide a better user experience, itβs vital your business understands the nature and specific nuances of each platform to ensure you maximise your exposure in a credible and positive manner. Understanding when your audience is online, which days and times to post to promote engagement, what to say (and how to say it) are all vital elements of a successful social media presence.
If you are posting on Social Media without a strategy then you aren’t building your house with a strong foundation.
As with any marketing program, your social media should be informed by a carefully-designed strategy that includes a SWOT analysis, Target Market, Customer Personas, Competitor analysis, identified USP, clear KPIs, content strategy and a platform-specific scheduling plan.
Just as a builder needs a plan from which to build a home, our strategy becomes the plan from which you can grow your Social Media presence. Depending on your level of expertise, the size of your marketing department and your ongoing needs, we can devise a custom social media service to suit. Our services include Social Media Management, Social Media Targeted Advertising Campaigns, Social Media Consultancy and Social Media Training.
In todayβs over-crowded online world, connecting with your clients in an authentic and meaningful way is more important than ever. Remember that you are not your customer – just because you don’t use social media doesn’t mean your ideal client won’t. Creating an ongoing relationship with content that informs, educates, addresses your customer’s pain points, is true to your business ethics and showcases your expertise in your field will drive engagement, create strong brand recognition, create leads, and generate sales.
With all social media platforms utilising algorithms to provide a better user experience, itβs vital your business understands the nature and specific nuances of each platform to ensure you maximise your exposure in a credible and positive manner. Understanding when your audience is online, which days and times to post to promote engagement, what to say (and how to say it) are all vital elements of a successful social media presence.
Social Media Management
Either done for you or done with you, our Social Media Management services provide your company with top-quality, well-researched organic social media content across all social media platforms. We recognise that maintaining a social media presence can be particularly time consuming, especially if social media isn’t your area of expertise. So, we start by conducting a full audit of all existing social media accounts, developing a comprehensive social media strategy and creating a posting calendar. Then our talented content producers get to work, generating content across a wide range of subject matter and scheduling posts at optimum days and times.
Social Media Advertising
Utilising the largest, most powerful and affordable advertising platform – Facebook (which also owns lnstagram) we utilise Business Manager Advertising to connect you directly with your target customers. The power of Business Manager allows us to identify your niche according to interests, demographics, gender, age, job roles, and so much more meaning you’re ensuring every advertising dollar is being utilised for maximum return on investment. Our social media advertising campaigns can suit any budget, any length of time and are monitored daily by our advertising specialists. All advertising spend is billed directly to clients’ accounts to ensure transparency across every transaction.
Social Media Consultancy
You may wish to maintain management of your business’ social media platforms, but need assistance and guidance to develop your social media strategy. Our social media consultancy services create a tailored social media strategy that you can follow, together with recommendations and advice on the type and frequency of content to suit your target audience. We also conduct a full audit of all current social media platforms, providing you with valuable insights about what to change or update to ensure every platform is working for you.
Social Media Training
For large companies and smaller businesses who either have a dedicated staff member in charge of social media or who wish to upskill and learn to run their own social media platforms. Our classroom-based social media training is perfect for you. With both face-to-face and online learning options available, we can tailor a workshop to suit your needs, whether one-on-one for a more intimate learning experience or for teams.
Social Media Training
For large companies and smaller businesses who either have a dedicated staff member in charge of social media or who wish to upskill and learn to run their own social media platforms. Our classroom-based social media training is perfect for you. With both face-to-face and online learning options available, we can tailor a workshop to suit your needs, whether one-on-one for a more intimate learning experience or for teams.
