We can’t talk about website design and management without mentioning SEO.
SEO is simply the practice of optimising your website so Google (by far the most popular search engine used) recognises your website and it shows up fore frequently in search results when phrases or keywords are used that relate to you and your industry.
There are two main ways to optimise your website – onpage and offpage. Onpage refers to elements on your website that help “feed” search results so this could be page titles and descriptions within the metadata of the page, words/phrases on the page, images and filenames, videos, page structure and much more. Offpage activity includes high-quality content on high-authority websites, optimising social media profiles and removing any low-quality backlinks.