Marketing during down times
No matter what industry you are in, one certainty is [...]
Just call us Mariah, or Michael Buble, or a team of happy elves who are SO ready for the festive season!
What the heck`s CX? The `customer experience`.
Creating a great customer experience can help your business succeed in SO many ways.
We give you 5 reasons to care about your customer experience in one of our recent blogs. You`re welcome π Hit the link in bio πͺπΌ
So, wix website builder is best for your business? π Some notes on Wix.
β
Drag and drop interface, easy to use
β If we`re being honest (always), it`s our least favourite web builder due to limitations.
Here are some pros and cons, so you can make an informed decision if you`re in the `need a fresh website phase`.
ππΌ Wix`s drag-and-drop editor allows anyone to create a professional-looking website without touching a line of code.
ππΌ Wix`s App Market provides a range of add-ons and integrations, which can extend your website`s functionality to an extent.
ππΌ Wix`s Artificial Design Intelligence (ADI) feature automatically designs your website based on your preferences, but without any ability to customise the output.
ππΌ Lack of flexibility and no option to change templates
ππΌ Want to move away from Wix? Computer says no. You can`t transfer Wix sites.
ππΌ No external third-party apps or plugins. This isn`t such a big deal if you`re a service provider or using Wix as a blog, but for businesses that need a commerce function, Wix won`t be the best option for you.
Check other recent posts for our exploration of Wordpress and Squarespace.
If you ARE in the `need a fresh website phase` - woohoo - we love that phase. Reach out and we can let you know what your best option is.
Whether your brand`s marketing is successful or not really does come down to a few factors, including if you really, REALLY, r-e-a-l-l-y know your target customer.
How to find them, exactly? π Head to our blog to find out. Just look for `HoS Goss` (yes, we`re very clever and punny).
Check these out and `report` back π
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Try and talk to everyone, and you`ll REALLY talk to no-one.
Sure, you might sell a high-end electrical toothbrush that really CAN be used by children and adults aged 14 - 100. BUT who in the household is typically buying these kinds of products? Who are the hygiene decision-makers? Who is most invested in the household`s overall health?
Your end user and target customer for marketing can often be differentiated.
Don`t be afraid to hone in on your ideal target market whose problem you`re trying to solve or life you`re trying to make easier.
Here`s your reminder to use any Christmas/New Year business downtime to PLAN, PLAN, PLAN.
π‘ What are your 2024 organic marketing goals?
π‘ What will the marketing mix look like? Will you be leaning into eDM more? Social? Blogs and web traffic? Something else entirely?
π‘ What kinds of advertising, if any, will you be doing?
π‘ What is your 2024 marketing budget?
π‘ Do you have everything you need to set your team up for success: messaging, design, assets, resources?
We know. There`s a lot of questions here.
If you don`t have the resources to tackle these questions and plan internally, reach out. We know some guys and gals that can help.
Working with clients like @cindajoinery is what makes our team happy and keeps us motivated.
With our clients, we create an environment of:
π§ Understanding
π€ Trust
π Transparency
π¨ Creativity
β‘οΈ Collaboration
Social media should be.. SOCIAL.
Your audience are savvy.
They donβt mind being sold to when itβs done in the right way. Overall though, your content and message needs to be conversational, helpful, informative, engaging and social.
Hammer your audience with nothing but product info, sales, limited-time offers, upsells, downsells, or any kind of sell - and you`ll become white noise in the scroll. Or they`ll just unfollow.
Offer education, value, humour, relatability, a peek behind the curtain into your business and social proof. Then pepper in the sales-y stuff βοΈ
TLDR
π We do monthly organic reporting
π We do weekly advertising reporting
π₯ ORGANIC π₯
β’ We provide monthly reports on organics which include metrics around audience growth, audience behaviour, engagement, impressions, reach, demographics, content performance and activity. It`s important to note that the ROI here isn`t a dollar figure, but in your brand awareness, exposure, engagement etc.
β’ We also follow up with 6-month and 12-month reports which track growth and activity over time and provide a birds-eye view of how your various platforms are performing
β’ We encourage our clients to book a meeting with us at any time to go through the numbers if they have any questions.
π₯ ADS π₯
β’ Because we are monitoring your ad accounts on a daily basis, we can tweak as needed and adjust distribution or spend to respond quickly to any changes in the market
β’ For this reason, we supply weekly advertising reports that detail the current campaigns and ad sets and provide a breakdown on how each is performing.
β’ The objective of the campaign will guide what kind of return we`re trying to see.
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