Work With Us

Work With Us

Who do we work with?

We specialise in working with small to medium sized Australian businesses who know the value of a well-designed and implemented social media presence and/or digital marketing campaign. We work across a variety of industries with a special focus on the service industry.

We take the hard work and pressure off content development with a fully-researched and developed strategy that addresses the key pain points of your target audience. We plan monthly content and schedule in advance so you can relax knowing that your posts will go live at the optimal times that your audience is online. Your content will be crafted to maximise engagement and create ongoing relationships with your followers.

We can do it all for you or work alongside you to implement the strategy once it’s been developed. All our social media and digital marketing packages are customised to suit our clients’ needs.

We work best when we work in partnership with our clients. It’s our goal to take on the time consuming tasks of content creation, planning and scheduling, captioning and copywriting but we can’t create something from nothing so we will need content from our clients every now and again. We set up regular communication channels so we can easily exchange on-site images and videos, check details, or ask for further information. And we have regular meetings to check in, decide on future plans, and make sure we’re up-to-date on what’s happening in your business so we are on-message with all our content.

We are wholly Australian owned and operated, with a team of Aussies (some based here and some working remotely) working on your social media and digital marketing presence. Our offices are in Sydney but we work with clients all around Australia.

Digital marketing essentials

In the digital world, the average number of “touch” points (times your customer encounters your messaging or engages with your content) before someone contacts you is 8.

And they need to see a variety of activity and a combination of messages to entice them to contact you.

All you need to know about digital marketing

3 essential components for success


Your website and social media work hand-in-hand to ensure your marketing efforts produce quality leads who turn into customers. A well-designed, responsive, optimised website will help convert customers who land on your website having followed a link on your social media.

Quality assets

In the service industry particularly, you need quality assets to ensure your visual presence is curated to showcase your business. Professional photography should be used for finished projects, a specialist videographer can help with content for both website and socials, and interesting, well-shot photos of your team are a must!

Marketing Goals

Your social media strategy is a sub-set of your overall marketing strategy and goals so it’s important these documents are aligned to ensure a smooth customer journey. And your marketing plan is a sub-set of your business plan which should set out clearly the top-level goals and objectives to inform all other strategies.

Social Media essentials

There are two “streams” of social media activity and each has its own focus, benefits and approach.


  • Needs volume, consistency & time (min 6 months)
  • Focus is brand awareness
  • Aim for valuable content
  • Avoid “selling”
  • Use native content to keep people on the platform (helps the algorithm)
  • Video content is a must!
  • Spark a debate | ask for help | share your expertise

Paid Advertising

  • Supports organic activity
  • Can be brand awareness or reach
  • The algorithm recognises and boosts brands with regular advertising programs
  • High-quality images and videos are essential
  • Conversions happen after contact
  • Need a clear picture of your target market

You need a combination of both for maximum effectiveness.